November 08, 2019

Vegan Washing: How Israel Uses Veganism to Gloss Over Palestinian Oppression


Most of us are now aware that we constantly receive micro-targeted advertisements in our social media feeds based on our interests, location or habits. Those in the vegan community are no exception. However, an increasing number of promoted posts targeted at vegans on apps like Facebook or Twitter are clearly Israeli Defense Force (IDF) propaganda. Most of these are videos discussing, in English, how accommodating to the plant-based lifestyle the IDF is and how easy it is to be a vegan soldier.

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