In a campaign to improve its image abroad, the Israeli government
plans to provide scholarships to hundreds of students at its seven
universities in exchange for their making pro-Israel Facebook posts and
tweets to foreign audiences.The students making the posts will not reveal online that
they are funded by the Israeli government, according to correspondence
about the plan revealed in the
Haaretz newspaper. Prime
Minister Benjamin Netanyahu’s office, which will oversee the programme,
confirmed its launch and wrote that its aim was to “strengthen Israeli
public diplomacy and make it fit the changes in the means of information
consumption”.
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