The social media units are made up of Israeli university students. In
turn for their efforts posting pro-Israel on Twitter, Facebook, and
YouTube, the students will receive scholarships. The posts will reflect
positive aspects of the Israeli government and being a democratic
country.
While to the outside world these posts will appear unguided and
spontaneous, the truth is quite the opposite. This social media project
places the government behind the curtain as the puppeteer directing what
appear to be independently thinking, acting students speaking out.
The target audience of the social propaganda campaign is the citizens of
foreign countries. In a true militaristic organized fashion, the
structure of the student units included a Senior Coordinator who has
three direct reports called coordinators. These three students are each
assigned to a specific area. These include either language, graphics or
research. Each coordinator is responsible for recruiting from the
student population to assist in the social media execution of
propaganda.
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