Sunday, November 22, 2015

10cc - I m Not In Love


Erik Paul said...

Can you guess which ones were members of the JLB (Jewish Lads Brigade).

Of course, this song tends to strengthen male-female relationships.

Negentropic said...

Godley & Gouldman were the Jews. But these guys are artists first, Jews third. You don't hear them singing friggin' Hava Nagila and Fiddler on the Roof do you? Real creative artists are a rare breed of their own. Of course, if they're open bastards, holohoax fakers or Zionists like Kirk Douglas and Billy Wilder, otherwise a great actor and great director, then you can call them asswipes. However, the artistic creations, if valid as tools of metaphor expansion and human emotional growth, stay in their own sacred realm, just like scientific discoveries. They cannot be harmed by vicious and retarded superstitions.

Eric Stewart wrote this song for his wife, with help from Gouldman. Stewart owned a recording studio & was a sound engineer before, so this song was actually conceived as a vocals-only layered performance. Instruments were added later. On the strength of just this one song, which Godley & Creme didn't like, by the way, 10cc got a five year record deal before it was even released! That's how confident the record company was in this song's selling power and they were right.

Wiki has a very comprehensive page on the adventures and many cover versions (none as good as the original) of just this one song alone (top ten in all Western European countries, including the colonies of Oz & New Zealand, #1 in 3 countries, only prevented from hitting #1 in the USA by three straight classic songs, (Van McCoy's "The Hustle", The Eagles' "One of These Nights", and the Bee Gees' "Jive Talkin'," ahhh, two immortal funk & disco masterpieces and one country-rock one, keeping out one of the greatest prog-pop love songs ever! Those were the days! We'll never see a repeat of that kind of popular music renaissance ever again.)


According to Stewart, at the time of recording The Original Soundtrack the band was already being courted by Mercury Records (part of the Phonogram group) to leave Jonathan King's small UK Records label, where they were struggling financially. He said: "I rang them. I said come and have a listen to what we've done, come and have a listen to this track. And they came up and they freaked, and they said, 'This is a masterpiece. How much money, what do you want? What sort of a contract do you want? We'll do anything.' On the strength of that one song, we did a five-year deal with them for five albums and they paid us a serious amount of money."[7] Despite impressing their new label with the track, Phonogram felt that it was not suitable for release as a single due to its length, and released "Life Is a Minestrone" as the first single from The Original Soundtrack instead. However, many influential figures in the music industry were demanding that "I'm Not in Love" be released as a single, and Mercury eventually bowed to the pressure and released it as the second single from the album. The band were forced to edit the track down to four minutes for radio play, but once it charted, pressure from the public and the media caused the radio stations to revert to playing the full version'm_Not_in_Love


Noor al Haqiqa said...

Negentropic, thanks for the history of ... well, dare I say it, one of my favourite most creative bands of all time. It has bothered me that the industry so fosters members of the tribe and when I learned this was primarily a Jewish band when my eyes had opened decades ago, I came to the same conclusion as Neg.

When you figure out the roll of so many bands in the destructive projects they end up in, these guys are a bar of soap. They don't push anything horrid, drugs, sex or bad behaviour; their work passed the scrub test with me, every creation a separate work of art that painted a lively picture.