Hasbara Industry: Why Israel’s Army of Spin-Doctors is Doomed to Defeat

Hasbara: The Jewish Art Of Lying Through Their Crooked Teeth To The World.

The Israeli government believes it is locked in an epic struggle to save Israel from the growing movement calling for an international boycott. Prime minister Benjamin Netanyahu warns that Israel must quickly “rebrand” itself to avoid pariah status. Ordinary Israelis are therefore being conscripted into an army of spin-doctors in a campaign termed “hasbara” – Hebrew for “public diplomacy”, or more literally “propaganda”.
(counterpunch)